Weiai Wayne Xu, PhD

I am a computational social scientist specializing in social media analytics in public and nonprofit communication.  

Current affiliation:

Assistant Professor, Dept. of Communication, UMass-Amherst

You can follow my current research at Google Scholar or ResearchGate.

Keywords of my research: digital activism, online influence, public opinion, health/cultural promotion, privacy/cybersecurity, Python, R, data mining, network analysis...

The mantra of my work: making big data small and simple

Career plan: promoting data literacy and interdisciplinary research; academic entrepreneurship.

Outside of work, I am a long-time biking fan and addicted to skyfaring and aviation in general.