Weiai Wayne Xu, PhD
I am a computational social scientist specializing in social media analytics in public and nonprofit communication.
Assistant Professor, Dept. of Communication, UMass-Amherst
Keywords of my research: digital activism, online influence, public opinion, health/cultural promotion, privacy/cybersecurity, Python, R, data mining, network analysis...
The mantra of my work: making big data small and simple
Career plan: promoting data literacy and interdisciplinary research; academic entrepreneurship.
Outside of work, I am a long-time biking fan and addicted to skyfaring and aviation in general.